We want to build a more ocean friendly society. The current dominant narrative around the ocean is based on economic values.
We believe that by developing a shared appreciation of the value of the ocean, in all its forms, will deliver better outcomes for people and the planet.
We hypothesise that:
“If we expand how we value the ocean by incorporating a wider range of values we can activate a wider range of human values that enables them to see the wider of the ocean above economic.”